Silent conference delivery for presentations within open exhibition space, and portable audio systems for guided innovation lab tours.
800
Delegates
3
Days
600
Receivers
The Setting
Retail’s Big Show Asia Pacific 2024 was held at Marina Bay Sands Expo and Convention Centre, Singapore, from the 11th to the 13th of June 2024. Organised by COMEXPOSIUM, in collaboration with the National Retail Federation (NRF), the event brought together over 800 attendees from more than 40 countries to explore the future of global retail.
With high-profile speakers from companies like Amazon, UNIQLO, Mastercard, and Coca-Cola, the event featured keynote speeches, panel discussions, innovation lab demonstrations, and exhibitor sessions. These served as a catalyst for innovation, knowledge sharing, and strategic partnerships, empowering retailers to thrive in the dynamic Asia Pacific market.
Event
Retail’s Big Show - NRF 2024
Client
COMEXPOSIUM
Location
Marina Bay Sands Expo and Convention Centre, Singapore
Date
11th - 13th of June 2024
The Objective
The client’s vision was to expand Retail’s Big Show into the Asia Pacific region by creating a high-impact platform to showcase emerging technologies, address regional retail challenges and opportunities, and foster meaningful networking between global and regional industry leaders.
To bring this vision to life, the event required a seamless multilingual audio experience that could operate across a complex event layout.
This included simultaneous interpretation in the main plenary, silent conference delivery for presentations within the open exhibition space, and portable audio systems for guided innovation lab tours.
With a large international audience and multiple concurrent sessions, the solution needed to ensure clear communication, minimal disruption, and intuitive usability.
How We Delivered
Congress Singapore provided comprehensive technical support across all areas of the event.
In the plenary, we installed seven ISO-compliant interpreter booths to facilitate simultaneous interpretation for seven languages. For the on-site audience, we provided 600 Bosch receivers and headphones to ensure smooth and high-quality language access.
On the exhibition floor, we provided and configured silent conference systems for four concurrent presentation stages. This setup included 250 Bosch receivers and headphones, allowing delegates to tune in to specific sessions..
To facilitate the innovation demonstration and special program tours, we provided portable tour guide devices for four visiting groups, each with approximately 40 participants. These devices enabled groups to move freely through the space while staying connected to their presenter.
All equipment was integrated with the venue's PA systems for seamless communication. Our experienced technicians handled the full installation, setup, audience testing, live operation, technical monitoring, and dismantling.
ISO-compliant Interpreter Booths
Bosch Infrared Receiver
Bosch Digital Infrared Headset
Managing the Complexity
The exhibition hall environment introduced a unique technical challenge. Powerful overhead spotlights and bright, reflective wall surfaces created interference conditions for the infrared Silent Conference system.
Because infrared signals behave similarly to light, reflections and competing light sources can impact signal integrity. During system testing, our technicians identified areas of signal degradation caused by the venue’s lighting configuration.
To mitigate this, we recalibrated the system by repositioning existing infrared radiators to optimise projection angles and minimise reflective interference. Additional radiator units were deployed to strengthen coverage and expand the effective signal footprint across the space.
Through careful adjustment and reinforcement of the signal architecture, full performance and consistent coverage were restored, ensuring uninterrupted, high-quality audio delivery throughout the exhibition halls.
Measured Success
Following technical adjustments, all systems operated flawlessly across the event. We received strong positive feedback from both interpreters and delegates. Interpreters praised the system’s audio clarity and reliability, noting how effectively it supported their work throughout the event. The client expressed high satisfaction with our responsiveness and technical execution and has voiced their intention to partner with Congress Rental again for NRF 2025.